60th Annual GRAMMY Awards Unveils a Monumental Collaboration [Music Video]

Photo by Rachel Murray/Getty Images for Target

On January 28, Target brought together ZeddMaren Morris and Grey for a visually spectacular commercial during the 60th Annual GRAMMY Awards featuring their new single, “The Middle”. Directed by Dave Meyers, the spot celebrates the show’s history of unexpected performances that reach across musical genres with this exciting collaboration of electronic and country.

Target brings together Zedd, Maren Morris and Grey for a special new music video for their single, “The Middle”

LOS ANGELES, CA – JAN 24: Target Brings Together Zedd, Maren Morris and Grey for a Special New Music Video for their Single “The Middle” to Air as a Commercial During the 60th Annual GRAMMY Awards. Pictured: (L-R) Kyle “Singularity” Trewartha, .Michael Trewartha, Maren Morris, and Zedd (Photo by Rachel Murray/Getty Images for Target)

Zedd, Maren Morris, Grey – The Middle (Presented by Target)

Target has been behind several memorable GRAMMYs commercial moments over the years, delivering #MoreMusic with collaborations like a remake of a classic anthem (Lil Yachty/Carly Rae Jensen), a live music video (Gwen Stefani), and a surprise commercial break performance (Imagine Dragons).

Zedd The Middle Single Art

Zedd The Middle Single Art

Fans will also be able to enjoy “The Middle” when it becomes part of Target’s Spring Style campaign, beginning Feb. 4. More information about Target’s collaboration with Zedd, Maren Morris and Grey can be found here on ABullseyeView.com.

“I finally got to work on a music video with Dave Meyers. It’s such an honor!! Also, this was definitely the most people I’ve ever had in one music video!!! I hope you like it.” – Zedd

“Dancing in stilettos for 15 hours? Worth it. :)” – Maren Morris

“Had such a great time filming this with our friends, enjoy!” – Grey

Zedd, Maren Morris, Grey – The Middle (Presented by Target)

Watch the official music video for “The Middle” below:

Zedd, Maren Morris, Grey – The Middle (Presented by Target)

“The Middle” Lyrics:

Take a seat
Right over there
Sat on the stairs

Stay or leave
The cabinets are bare
And I’m unaware

Of just how we got,
into this mess
Got so aggressive

I know we meant
All good intentions

So pull me closer
Why don’t you pull me close
Why don’t you come on over
Cos I can’t just let you go

Baby
Why don’t you just meet me in the middle
I’m losing my mind just a little
So why don’t you just meet me in the middle
In the middle
In the middle

Baby
Why don’t you just meet me in the middle
I’m losing my mind just a little
So why don’t you just meet me in the middle
In the middle
In the middle

Take a step
Back for a minute
Into the kitchen

Floors are wet
Taps are still running
Dishes are broken

How did we get,
into this mess
Got so aggressive

I know we meant
All good intentions

So pull me closer
Why don’t you pull me close
Why don’t you come on over
Cos I can’t just let you go

Baby
Why don’t you just meet me in the middle
I’m losing my mind just a little
So why don’t you just meet me in the middle
In the middle
In the middle

Looking at you I can’t lie
Just pouring out admission
Regardless my objection

And it’s not about my pride
I need you on my skin just
Come over, pull me in just…

Baby
Why don’t you just meet me in the middle
I’m losing my mind just a little
So why don’t you just meet me in the middle
In the middle
In the middle

Baby
Why don’t you just meet me in the middle
I’m losing my mind just a little
So why don’t you just meet me in the middle
In the middle
In the middle

http://vevo.ly/E0a1Kx

Go Behind the Scenes with Zedd and Marren Morris below:

Zedd and Maren Morris: Behind the Scenes

Target shares exclusive behind the scenes footage of their latest project premiered at the 60th Annual GRAMMYs Awards, bringing together Zedd, Maren Morris and Grey for a music video for their hit new single, “The Middle”.

This record does not only pack amazing sound, but it serves as a bridge of music demographics, potentially opening many people’s eyes to the beauty of electronic music, further expanding our community of like-minded, kind and caring souls.

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The post 60th Annual GRAMMY Awards Unveils a Monumental Collaboration [Music Video] appeared first on EDM | Electronic Music | EDM Music | EDM Festivals | EDM Events.

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